B2B Information · Marketing · Technology
CEOs • Founders • Investors • Executive Teams
Practice Areas
Because every decision has a multiple
An operator-led benchmark and diagnostic for value creation and exit readiness.
Valuation is a lagging indicator. By the time a buyer prices your business, the decisions that set the number were made years earlier. For better or worse.
The Uphoff Value Index™ puts that number in front of you while it’s still yours to change. It benchmarks what buyers are paying for B2B information, marketing and technology businesses across eight categories, built from disclosed M&A transactions, the trading multiples of public companies in each category, and private-market buyer research. It then places your business inside its range on the factors buyers price: growth and margin read together, revenue per employee against category peers, and protection against AI disruption.
Built on 35+ years of operating experience, the UVI gives founders, CEOs and leadership teams a way to line up the decisions they make today with the value they want to create, and the timeline they want to create it on.
The UVI works on three levels:
The diagnostic covers five drivers that build value over time:
Where your market calls for it, we add a custom driver specific to your business model.
Every update to the benchmarks is reviewed by the UVI Review Panel, a group of operators, investors, investment bankers and industry analysts who work across these categories.
See where your business sits. To start a UVI engagement, use the contact form below.
Uphoff Value Index™ is a trademark of Uphoff Advisory, LLC.
Tools & Frameworks
Because every decision has a multiple
Framework Library
Five moves for treating AI platform selection as a staged, evidence-based process instead of one irreversible bet.
Five layers, two of them your job. Applications and models are where you build, buy and compete. The rest is someone else's balance sheet.
Five distinct ways to bring AI into a B2B business, and the different discipline each one demands. Not one enterprise-wide bet.
About
Operating Philosophy
I believe every business exists to provide value for its customers. To best deliver that value, businesses need to evolve and transform, particularly during times of technology disruption. I've led businesses through three of those shifts myself: print to digital, digital to platform, platform to machine. I made good calls and bad ones, and learned from both. In every cycle, the leaders who got hurt focused on the environment they knew and lost sight of the customer they served.
That's where my philosophy starts: A myopic focus on the customer, followed by what I call the 4 P's: (People, Product, Process, and Performance). From there, 35 years of leading businesses through multiple transformations and several exits have helped me build a series of tools, systems, frameworks, and beliefs for building, running, and growing businesses, regardless of the era or market conditions.
I believe in the power of technology to better serve customers. Not tech for tech's sake. I believe my first job as a leader is to recruit, retain, and develop the best people I can find. I believe culture eats strategy for breakfast. I believe value creation lives in the day-to-day decisions you make. Not in a report before you sell. I believe in the power of B2B Information, Marketing, and Technology.
One of the most respected recognitions in media and business leadership, awarded for distinction in executive management.
At the height of the print era in B2B media — before the disruption that would define everything that followed.
Simultaneous disruptions: print collapse, platform shift, global recession. Led the business through all three.
Repositioned a legacy industrial directory as a modern digital marketplace. Anchored in 300+ Jobs-to-Be-Done interviews. Led to an unsolicited acquisition from Xometry.
Built a modern Demand-as-a-Service business from a carved-out unit. Improved EBITDA margins materially, grew international revenue.
Uphoff on Media
Most B2B companies still measure whether buyers can find them. The market has moved to whether AI recommends them. How to test the gap, and what to fix first
Read the post
AI is delivering on the scale promise. Block doubled gross profit per employee by rebuilding around honest data. Most B2B companies don't have the signals to try it yet
Read the post
Why most AI and technology pilots fail before they start, and the three-gate test to run before you fund the next one
Read the postWork Together